LOGO DESIGN & BRANDING
Logo Design and Branding Done Right!
A logo is a combination of text and imagery that tells people the name of your business, includes a visual symbol that represents what you do, and may also include your slogan. It’s a huge part of your brand identity!
TOP 5 COMPONENTS OF A GOOD LOGO:
TRANSPARENT BACKGROUND - Professional logos have no background so they can be used on a background of any color.
INCLUDE AN ICON - A visual element adds interest and makes your logo memorable. The icon should help people understand what you do from viewing it.
Ex. If you’re a painter, don’t just use a flower icon because you like flowers, use a paint brush painting a flower.
THREE COLORS MAXIMUM - Colors make us happy too, but successful branding guidelines dictate we limit the palette to two or three complimentary colors.
Ex. McDonalds - Yellow and Red, Amazon - Orange and Navy, Disney- Blue and Gold.
MULTIPLE SHAPES - Your logo should be provided to fit in a rectangle, square, or circle shape. Website headers need rectangular shape, social media profiles need the square or circular shape.
MULTIPLE COLORWAYS - There is nothing worse than uploading your beautiful new logo on a picture, and part of it can't be seen. Prepare ahead... have 3 color versions of your logo:
Color Version - for use on solid backgrounds of most colors
All White - for use on dark backgrounds or dark printed backgrounds.
All Black - for use on light colored, print or textured backgrounds.
Put Your New Logo to Work!
A good logo design not only looks professional on the surface, it's also unique and signifies something deeper. We love to work with clients at all stages of business development, but our absolute favorite part of the process is bringing new ideas to fruition.
Let TECHPHIX design a beautiful professional logo for your business. We can also create your social media profile banners, design and print business cards, make posters and postcard mailers... Whether the designs are for online or offline use, Techphix can create any branded materials you need.
TELL US ABOUT YOUR DREAM LOGO
Tell us a little bit about yourself and your business.
We'll get those creative juices flowing and reach out with ideas!